Doug Herbert

Began his career in the high performance automotive business as a young man following in the footsteps of his father, racing pioneer Chet Herbert. Eventually Doug formed his own high performance parts business that would become a world wide leader as a high performance auto parts manufacturer and distributor. Doug followed his passion to become a professional NHRA Top Fuel drag racer in 1991 and quickly racked up 10 NHRA Top Fuel National event wins as well as 20 IHRA Top Fuel event wins and four IHRA Top Fuel World Championships. Doug was only the second driver in history to surpass 300 Miles Per Hour in the quarter mile. Herbert is also an ATP rated commercial pilot and an Eagle Scout. He founded B.R.A.K.E.S. in honor of his two sons, Jon, 17, and James, 12, who were killed in a tragic car crash in January 2008. Herbert has dedicated himself to keeping other families from experiencing the loss of their children in car crashes through the success and growth of the B.R.A.K.E.S. and is highly involved in the day-to-day activities of B.R.A.K.E.S.